1. Here’s how you can convert traffic to your website into leads
Generating traffic to your website is all very nice but that isn’t the end all and be all. The traffic needs to be converted to leads as well. After all, you have a better chance than your competitors to win deals only if you are able to discover and engage the buyers early on. How to go about it?
2. Make the website responsive
There were 5.2 billion mobile phone users in 2014, out of which 40 per cent were smart phone users (According to KPCB’s 2015 Internet Trends report). That translates into the fact that 40 per cent would be using their phones to surf the web. This further explains the need for mobile-friendly (responsive) websites. Unresponsive websites are un-navigable, hard to read, and therefore cause users to bounce. If the traffic doesn’t stick, there is no chance of conversion. A responsive website would solve this problem.
4. Use Topbar CTAs
Timed pop-ups and other website widgets such as topbars, are really helpful in converting traffic to leads. A topbar is helpful for all types of businesses. Here are a few ways you can utilize it:
‘Discounts on Ayurvedic Spa Massage This Weekend’ and other such offers may be suitable for spas and salon businesses in general.
Also, educational institutions may promote their most popular courses, and their ongoing offers, or crash courses.
Webinars or such events may be promoted by IT businesses. Travel businesses can advertise seasonal travel packages.
5. Have live chat windows
Live chat windows help drive conversions, they are also a great way to interact with your prospects. Live chat windows are being offered by the biggest businesses for Customer Care. Do the same!
7. Mix it up
Exit and timed pop-ups have increased conversions in most cases. If your offer is really relevant to the page, it will help improve conversions definitely.
For instance, if someone places an order for a lock, you can have an exit pop-up of offers the services of a locksmith.
A few people have reported it to be irritating, however, businesses have reported huge success too.
As long as the offer is relevant to that page, trying it out is always a good idea.
You can try slide-ins instead of pop-ups if you don’t want to be directly in your visitors’ faces.
8. Try website surveys
Website surveys will assist you in a million different ways. They’ll help you understand your prospects better — what they want, what they would like to see, and so on.
You may start by using a short, preferably multiple-choice survey that is relevant to the page and your target group.
As marketers and business owners, a website survey will also help you to find out what you may be doing wrong and how you can change that to give the best customer experience.