Google Now is an intelligent personal assistant developed by Google. Google Now is available within the Google Search mobile application for Android and iOS, as well as the Google Chrome web browser on personal computers.
It uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. Google is a deceptively simple, yet extremely effective search engine.
It was first included in Android 4.1 (“Jelly Bean”), which launched on July 9, 2012, and was first supported on the Galaxy Nexus smartphone. The service was made available for iOS on April 29, 2013 without most of its features.
Google Now was released for Google Chrome on March 24, 2014. Popular Science named Google Now the “Innovation of the Year” for 2012.
It is implemented as an aspect of the Google Search application. It recognizes repeated actions that a user performs on the device (common locations, repeated calendar appointments, search queries, etc.) to display more relevant information to the user in the form of “cards”.
The system leverages Google’s Knowledge Graph project, a system used to assemble more detailed search results by analyzing their meaning and connections.
Specialized cards currently comprise
- Activity summary (walking/cycling)
- Boarding pass
- Developing story and breaking news
- Event reminders
- Friends’ birthdays
- Location reminders
- Near by attractions
- nearby events
- Nearby photo spots
- New albums/books/video games/TV episodes
- News topic
- Next appointment
- Parking location
- Product listing
- Public alerts
- Public transit
- Research topic
- Restaurant reservations
- Time to home
- Time reminders
- Traffic and transit
- Website update
- What to watch