Though we are in to an era of internet and every information and advertisements are available in net the paper has never lost its value mainly in the marketing sector..Not all have the access to internet and its has its own pros and cons..Even an MNC spend a lot in their marketing materials like brochure and pamphlets without which selling couldn’t happen .An effective brochure creates an impact of course.
1. Brainstorm with marketing team
The people who work on the field and have interactions with the end user have better information on the qualities and improvisations needed on your product. So it is very essential to have a discussion with your team as well as your partners so that you can get an idea that can be used to structure the brochure.
3. Know your target audience
The Audience is the key people classified on different basis like education, age, gender interest etc…It helps you select the right kind of material that would create an impact.
4. Study competition brochures
This is a competitive world where you should always strive to give your best. Learning about our competitors and keep it updated is very important for the decisions and chances you take for your growth. So have a thorough study on the competitive brochures.
6. Your budget
Quality matters much than quantity. Ever compromise on the quality at the same time makes sure it matches your budget too.
7. Define the Purpose of brochure
Have a clear purpose .Be sure for what this broucher is meant to convey to the customer’s .Is it to sell a product? Introduce your company and product? Or what else? Never mix everything into one brochure. It will ensure better results irrespective of whatever the objective was.
9. Inside the brochure
The first impression is the best..Try to give the best headline so that the people will read your contents .Let the images used be relevant and attractive and they will subtle the task of convincing the reader.The statements used should have a push factor.Never forget to mention the mode of contact either contact number/mail.Such action statements like”Register”/”Call Now” is very important and without which the purpose wouldn’t be solved.Another important factor is an easy response system for the customer to get in touch with you. you may need to have a small form on the brochure or an easily memorable web address where they could fill the form and get back to you.
Professional copy writing will have its own impact and would take your brochure to the next level.Mentions about the certificates of recognition or industry memberships add that extra weight to the brochure making it appear authentic and genuine.The foremost thing is your contact details. Mention of contact number and mail address and a map are a must.Brochure is an important part and something that kicks starts your sales process. Make a best impact and never allow any communication gap between you and your customer. Move ahead re-examine your brochure and if it meets all the above it’s very sure you are moving in the right track.
10. Logo Copyrights and Free Logo Design
The something that is remembered when your concern comes to mind. Be sure you never goony free logo designs it may dilute your identity if 2 logos looked similar. These free logo design website just give an idea of what it is and paves way of playing with your ideas. In that case it better to design on your own. Financially we take such decisions and opt for going to such logo design tools but we are actually inviting trouble to ourselves. This can cause copy right issues and will affect your future branding efforts. Try to create a unique identity rather than mimic. Every success story has many chapters in it. So let the story begin with all uniqueness.